Publicity and the Media
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This 6 page paper focuses on The First Birthing Center, a case study submitted by a student. How publicity negatively and positively affects the opening of this center is the focus of the paper. The paper includes a sample Op-Ed piece, a sample press released and a list of applicable local news resources. An example interview is also included. Bibliography lists 4 sources.
Filename: SA340NY.rtf

Quentin Tarantino's "Pulp Fiction": Using Language To Establish Power And Authority
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8 pages in length. Fans of his work say the rhythm connected to Tarantino's incessant use of profanity in "Pulp Fiction" lends itself to the stylings of historical littérateurs, because each line and every word has meaning within the context of the story. This poetic and rhythmic approach is, in fact, a gift that allows the simple dialogue to become more than mere words spoken between Jules and the other characters. It has a specific cohesive affect that binds the audience more tightly with the plot and ultimate outcome of the story; truly, this becomes the shape of the performance itself. Bibliography lists 8 sources.
Filename: TLCQTara.rtf

Questions and Answers in Communication Theory
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This 6 page paper evaluates communication theory with a focus on Expectancy Violations Theory. Questions are answered and the final portion contains a short essay regarding what would happen if the public owned the media. Bibliography lists 4 sources.
Filename: SA544com.rtf

Racism and Sexism in the Media
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This 5 page paper examines two print advertisements supplied by the student, one for a Missy Elliott show called "The Road To Stardom", the second advertisement features Jessica Simpson. The paper analyses the content of these advertisements and argues they depict the continuations of racism and sexism in today's media. The bibliography cites 3 sources.
Filename: TEraceprint.rtf

Racist Language in the Media
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A 5 page paper which illustrates how the media uses racist language. Bibliography lists 4 sources.
Filename: RAracemedia.wps

RADIO AND ITS INFLUENCE ON POLITICAL VIEWS: 1920-1940
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This 22-page paper discusses the history of radio, as it influenced politics and the political views of Americans during the 1920s and 1930s. Topics under discussion include Roosevelt's Fireside Chats, how radio was used for presidential elections, and Coughlin's on-air ministry of hate and anger. Bibliography lists 6 sources.
Filename: MTradpol.rtf

Radio as a Form of Global Media
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This 9 page paper provides a look at global media and whether it is truly diverse in nature or American flavored. Radio is the focus of this paper that highlights the value of audio talk shows. Bibliography lists 10 sources.
Filename: SA022Glo.rtf

Rating Music And Television Content: What Is Taking So Long?
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4 pages in length. Many people agree that content ratings (G, PG, PG-13, R, NC-17, X) have not hindered – and may have benefited – the film industry. Content ratings for recorded music and television, however, have been slow to be adopted. The writer discusses that the most obvious reason why this is so is due to censorship and the growing defiance toward controlling what an individual might listen to or watch in the privacy of his or her own home. Bibliography lists 4 sources.
Filename: TLCratng.wps

Reaction Paper: Diversity in the Media
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This 4 page paper is a reaction to an article describing diversity (or the lack thereof) in the media. Bibliography lists 2 sources.
Filename: HVDivMda.rtf

Reagan / Media & The Polls
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A 12 page research paper that discusses Reagan's influence on the press corps and its effects in the elections and the polls despite the unpopularity of his fiscal policies among many citizens. The paper posits that both the public and the media suffered from Reagan's administration, and that his media legacy has also contributed to other unfavorable results for the current presidency and the media as well. Bibliography lists 9 sources.
Filename: Reagmed.wps

Religion And The Media
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A 5 page research essay that explores the relationship between the many forms of the media and religion. How do journalists report about religious events or do they? Are journalists knowledgeable about religion? Where does the public gain its opinions about religion, faith and spirituality? These are the questions explored in this essay. The historical mistrust between religious leaders and the press is based on a number of issues which were revealed in a 1993 study. This writer argues that the media do, in fact, influence what people believe. Bibliography lists 4 sources.
Filename: RelMed.wps

Representation Of National Identities In Media – A Case Study, News Coverage Of Turkey On The Doorstep Of European Union (EU).
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This 50 page paper looks at the way in which national identities are created and represented in the mass media and applies this to the study of the Turkish national identity in the Turkish and the European media specifically looking at the Turkish goal of joining the European Union (EU). The paper outlines the goals and objectives and then considers the approaches to mass media that can be applied that concern the way it is created and the way it is consumed. Models used include science and the media, industry and the media, corporations and the media, globalisation, technology and the media and political economics. Consumption is considered with reference to reception theories. The paper then looks at the way Turkey is represented in the media internally and in the west, followed by primary research that uses content analysis to look at media articles. The bibliography cites 40 sources.
Filename: TEturkmedia.rtf

Rodney King and Fair Use
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A paper which considers the conflict between the freedom of expression guaranteed by the First Amendment and the doctrine of Fair Use with regard to intellectual property rights, as exemplified by the legal issues surrounding the Rodney King videotape material. Bibliography lists 5 sources.
Filename: JLfairuse.rtf

Role of Media in Public Opinion
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A 4 page research paper that evaluates the role of the media in shaping American political opinion. The writer argues that while the media does not tell the public what to think, it does succeed in telling us what to think about, that is, it sets the public agenda through its selection of the issues to receive news coverage. Bibliography lists 2 sources.
Filename: khmedrol.rtf

Rumors and Scandals: The Celebrity Quagmire
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A 10 page discussion of the effect of rumors and gossip in the lives of public figures. Identifies the media as the culprit in most instances and concludes that while it is indeed the societal responsibility of the press to ferret out discrepancies in actions and commitments, particularly in regard to politicians, it is simply unprofessional to deliberately circulate inaccurate information. While one option for the person being targeted by an unscrupulous journalist is litigation, that option is not always the best approach. Bibliography lists 6 sources.
Filename: PPrumor.wps

Satellite Communications
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A 12 page paper that provides an overview of the development of satellite communications since Sputnik. The writer also outlines the issues and international impacts of this type of technology. Bibliography lists 8 sources.
Filename: Commsati.wps

Satellite Communications
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This 20 page report discusses satellite communications and provides a basic informative and technical overview of the concepts and advancement of the technology. Bibliography lists 19 sources.
Filename: Satcom.wps

Satellite Television in Britain
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10 pages in length. A discussion of the development and regulation of satellite television in Britain. Looks at controversial issues as well as regulations by the government. Bibliography lists 10 sources.
Filename: JGAsattv.wps

Satellite Television in the United Kingdom
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This 8 page paper looks at the history of satellite television in Britain. First launched in 1989 Sky gained the first mover advantage, but the entrance of other influences and factors have changed the way in which the medium has developed. The paper considers the role of BSB as well and the development of pay television and the introduction of digital technology. The bibliography cites 6 sources.
Filename: TEsattel.wps

School Admissions Letter Outlining Personal and Professional Goals
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This 5 page report discusses the most positive ways of communicating personal educational and professional goals in a letter to a university’s admissions office. It is important that a student outline his/her reasons for their educational interest and express a measure of enthusiasm about their prospects. No additional sources.
Filename: BWcomper.wps

Scripted Television is an Art Form
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This 5 page paper compares and contrasts scripted television with reality TV. Bibliography lists 3 sources.
Filename: SA832TV.rtf

Sears: Electronic Versus Print Marketing
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This 6 page paper examines Sears marketing campaigns and branding efforts. A focus is on its 2008 Internet strategy. Bibliography lists 10 sources.
Filename: SA833Srs.rtf

Selling Radio: The Commercialization of American Broadcasting
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This 4 page paper provides an overview of the Susan Smylun's book Selling Radio: The Commercialization of American Broadcasting. Bibliography lists 2 sources.
Filename: MHRado3.rtf

Semiotics in Marketing Communications
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A 9 page paper discussing semiotics, the study of the meanings associated with signs and symbols. As such, it can and does inform marketing messages and communications. The paper discusses Guinness’ commissioning of a semiotics “decoder” for use in assessing competitors’ advertising and Wal-Mart’s use of “down home” images in its print and broadcast marketing communications. Bibliography lists 10 sources.
Filename: KSmktgSemiotics.rtf

Should there be a Utilitarian Approach by the Media when Reporting on War?
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This 8 page paper considers the role of the media when reporting on war. The paper focuses on the war against terrorism in Afghanistan, but can be applied to other conflict. The writer looks at how the reporting may serve the philosophy of the greatest good, and how reports may conflict with commercial interests. The bibliography cites 4 sources.
Filename: TEutilre.wps

Signaling the Wave of the Future: Radio Broadcast Media in the 1930s
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A 14 page (13 pp. + 1 pg. outline) paper which examines the medium of radio during the 1930s, and among other issues provides an historical background, discusses its pioneers, considers types of programming, and explores the emergence of broadcast journalism. Bibliography lists 15 sources.
Filename: TGradio.rtf

Sin, Sanctimony & Satire - John Updike's A Month of Sundays
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A 15-page paper that reviews John Updike's 1975 novel entitled A Month of Sundays and examines the greed and scandal that marked the world of evangelism in the decade following its publication. The humor and ambiguity of A Month of Sundays is discussed, followed by a discussion of the practices of televangelists Oral Roberts, Jim and Tammy Faye Bakker, and Jimmy Swaggart in the late 1980s. Bibliography lists 12 sources.
Filename: LCSatire.doc

Sirius Satellite Radio and FCC Broadcast Regulation of Fines
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A 10 page paper which examines Sirius Satellite Radio, how the FCC is regulating fines on broadcasters, and discusses the increase in disk jockeys who are choosing Sirius to avoid restrictions. Bibliography lists 5 sources.
Filename: TGsirius.rtf

Sitcoms Of The 50's & 60's -- Media Portrayal Of The American Family
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A 14 page research paper on the history of situational comedies ("sitcoms") and their presentation of the American family during the 1950's and 60's. The writer discusses specific shows, their characters, and the degree of reality presented by them and their on-screen families. Comparisons are made between yesterday and today regarding TV's portrayal of divorce, social problems, etc; Bibliography lists approximately 10 sources.
Filename: Sitcom60.wps

Situation Comedy Through the Ages
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Sitcoms are explored from the fifties through the nineties in this 10 page overview. The programs are exposed as being unrealistic and the question of why some comedies endure while others fade is the main theme of the paper. Highlighted shows include 'I Love Lucy', 'The Honeymooners', 'The Dick Van Dyke Show' and 'Seinfeld'. Bibliography lists 8 sources.
Filename: Sitcomed.wps

Soap Operas And Language
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10 pages in length. Most people watch a television program without any knowledge of how their visual/auditory senses are being manipulated by myriad signs and symbols; in other words, viewers are led down a pathway that instructs how, when and to what extent they will react depending upon the stimulus. Soap operas present some of the most appropriate examples of this type of communicative process whereby language blends with other visual and auditory cues to create an interactive premise that establishes the extent of viewers' role and involvement. This inherent connection between semiotic language and social psychology in relation to media study helps to facilitate an understanding of corresponding developments that have come about over the past several decades in response to soap opera connotation. Bibliography lists 10 sources.
Filename: TLCSoapLanguage.rtf

Social Economic Inequality Questions
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A 10 page research paper that answers various questions about the reliability of certain forms of media information. These questions, in general, discuss how information can be slanted or misrepresented in order to promote a certain "slant" on the news, or another covert agenda, such as selling a specific medication. Bibliography lists 7 sources, but the bibliography is incomplete.
Filename: khcomqu.rtf

Social Learning from Mass Media
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A 5 page paper discussing some of the benefits that television can have. Specific episodes have been instrumental in cases of assault and murder recreating scenes aired only a few days before, and TV in general has been blamed for contributing to society's general decline in the "sex and violence" vein. The influence of mass media on social learning is illustrated not only in these negative aspects, but uses the popular series "Touched by an Angel" as counterpoint. The ultimate message of the show is that one person truly can make a difference, but only if that one person stands up for what is right and acts on his convictions. That message has been lost in the mass media for some time, but the viewing audience is proving that network audiences are not so shallow, after all. Bibliography lists 5 sources. KS-TBA.doc
Filename: KS-TBA.doc

Social Problems and the Media -- The Global Issue of HIV and AIDS
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This 8 page report discusses the fact that in less than two decades, the pandemic of human immunodeficiency virus (HIV) infection has become an international health, social, and economic emergency. Not surprisingly, media coverage of AIDS, the impact of the disease, and research into the human immunodeficiency virus (HIV) has become an important channel of communication regarding treatment, research breakthroughs, and the development of new treatments. However, attention to the impact of HIV infection and AIDS in Third World nations has been less than comprehensive and exemplifies the ways in which the media (and society, in general) tends to neglect the devastating impact of the disease in places such as sub-Saharan Africa. Bibliography lists 5 sources.
Filename: BWmtvsoc.wps

Society SmackDown -- the WWF and Its Contribution to a Violent Society
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This 10 page report discusses the WWF or World Wrestling Federation and how it contributes to the perpetuation of violence in society. Wrestling is a phenomenon unto itself. Its fans joyfully buy into the mayhem, the insults, and the staging. Concerns about the ways in which modern society has become increasingly more violent have caused numerous studies to take place between the effects of “fantasy violence” in entertainment and its impact on viewers. The WWF is certainly one of the most generous of contributors to the attitude of violence and revenge as a means for settling virtually any form of dispute. Bibliography lists 6 sources.
Filename: BWwwf.wps

Sociological Analysis: “Extreme Makeover”
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An 8 page paper which analyzes and examines the popular media show “Extreme Makeover” from a sociological perspective. Bibliography lists 5 sources.
Filename: RAexmak.rtf

Source Credibility
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This 4 page paper discusses what is meant by 'source credibility' and examines this concept making reference to communications theory and marketing and shows how source credibility can be used to influence TV audiences. The bibliography cites 2 sources.
Filename: TEsourcred.rtf

Spiral Of Cynicism: The Press And The Public Good
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A 7 page synopsis of the book 'Spiral of Cynicism: The Press and the Public Good' by Joseph N. Cappella & Kathleen Hall Jamieson. The subject of this book is the media's portaryal of political issues which, more often than not, result in an attitude of cynicism on behalf of the viewer. The authors illustrate how this is done through a selective framing which revolves around the cynical impression of any given poltiical situation. No additional sources cited.
Filename: Spiralcy.wps

Sports' and Television's Coevolution
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A 10 page paper discussing the concurrent path that sports and television have traveled over the years to arrive at current conditions. The future of the sports-TV connection stands at the brink of change that could rival the influence that each has had on the other in the past 50 years. TV needed to persist as people caught up with technology and put those 10" black and white sets in their homes; it now will need to do the same as it waits for viewers to become enamored of digital, interactive TV. Bibliography lists 7 sources.
Filename: KSsportsTV.wps

Spread spectrum technology
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An account of the history and development of spread spectrum technology and the impact which it is likely to have on the communications industry. Bibliography lsist 5 sources.
Filename: JLspreadpect.rtf