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ADVERTISING

Advertising Industry Study : A 10 page study of the advertising industry with a specific focus on companies within media advertising and the current transformation of major industry players in recent months. Bibliography lists 10 sourcs. Adinst.wps

Images In Advertising / How They Manipulate The Consumer : A 5 page research paper that discusses how advertising campaigns use specific images to manipulate the consumer into believing he or she must have the product. The images appeal to basic and universal desires which is the reason they are so successful. Specific images and companies are used as examples. Bibliography lists 4 sources. Advrimag.wps

Advertising Dictates Our Perception of Masculinity and Femininity : A 6 page paper on how advertising tells us what is masculine and what is feminine, and the costs to society and individuals of that representation in relationship to Jean Kilbourne's "Still Killing Us Softly" and Naomi Wolf's "The Beauty Myth." Bibliography lists 7 sources. Killsoft.wps

Sex In Advertising : A 6 page paper arguing against the use of sexual images in advertising. Briefly explored are the extreme example of Calvin Klein’s kiddie-porn jeans campaign in 1995 and the outrage--and increased sales--it generated. The paper also looks at the ways in which this advertising approach exploits women, and why marketers continue to use it. Bibliography lists 6 sources. Adsex.wps

Sexual Motivation, Innuendo, and Promise in Advertising : A 5 page paper discussing the subconscious, symbolic, and blatant use of sexuality in the advertising of products ranging from beer to baldness to attract male consumers. The message is clear from advertisers, ‘if you drink the right beer, you’ll get the beautiful woman.’ If you use the right product anti-baldness product, you’ll get the beautiful women. Even if you’re bald, if you drink the right beer . . . you’ll still get the beautiful woman. Bibliography lists four-sources. Adsex2.doc

How "Rolling Stone" Magazine Sells Sex In Their Advertisements : In 5 pages, the author discusses how sex is used in advertising in "Rolling Stone" magazine as well as in other advertisements. Bibliography lists 5 sources. Sexrs.wps

Female-Exploitative Advertising : A 10 page research paper defining just what constitutes exploitative advertising. Each spring, the print advertisements of the previous year are pooled for judging. It’s awards time again. Winning an award for an ad is a true cap feather, but winning ads are not necessarily the most effective. If an effective ad as one designed with the built-in ability to reach the audience for which it is intended, then one that grabs the attention of a panel of experts is not necessarily the one that will work best for its intended purpose. Calvin Klein indeed captured attention, but that attention was accompanied by accusations of exploitation and kiddie porn. Bibliography lists 8 sources. Femads.wps

The Exploitation Of Women In Advertisments : 7 pages in length. The writer discusses the many ways that women are exploited in advertising. Bibliography lists 7 sources. Expowo.wps

The Role Of The Supermodel In Perfume Advertising : A 6 page paper investigating the creation of the supermodel from the point of view of the perfume industry. The phenomenon of the supermodel is a growing one—in the 1930s, ‘40s and ‘50s models were largely anonymous, but they began to be spending more time in the public eye after Cheryl Tiegs. Now, they are celebrities in their own right, albeit ones who sell product. Bibliography lists 5 sources. Supermod.wps

Advertising to Children : A 5 page paper discussing the ethics of advertising directly to children. One of the largest and growing consumer markets is that of children under 15 years old. This group increasingly has their own money with which they can make their own decisions, and they are making those decisions with a vengeance. For whatever reason, parents are giving over spending decisions to their children. With older children, it is good training for them to be making many of their own purchasing decisions. But with the young ones, marketing today is becoming increasingly deceptive in its quest for increased creativity. Bibliography lists 8 sources. Adv-Kids.doc

Gender Studies In Saturday Morning Marketing : An 8 page paper looking at the content of both children’s TV shows and the commercials within them from a gender view. Shows discussed are Looney Tunes (Porky Pig), Captain Planet and Muppet Babies. Commercials discussed are those for Oreo Cookies, a motorcycle that comes with a wrench for making bike parts move, triplet babies, and ever-present Barbie. The paper concludes that though there are some instances of gender-specific focus, children’s programming seems to be much less gender-biased than in years past. Bibliography lists two sources. Cartoons.wps

Ambient Advertising : A 5 page essay that describes ambient advertising and gives examples of what it is. Although this form of advertising is receiving a concerted effort in England and other European countries, it is certainly present in the United States and has been for many years. Success stories are also provided. Bibliography lists 4 sources. Ambient.wps

Propaganda in Advertising : An 8 page paper discussing the growth of propaganda in advertising. Most of the complaints of propaganda in advertising address only those campaigns that are blatant in their statements attempting to sway the thinking of consumers. Consumer resistance to such thought-altering attempts is far less than most consumers would care to admit, and the advertisers know it. Edward Bernays and John Dewey were aware of the problem, though for far different reasons. Seventy years in the making, advertising propaganda has come into its own and is no longer limited to traditional advertising methods but also masquerades as new stories and civic-minded corporate responsibility. Bibliography lists 11 sources. Advprop.doc

Propaganda & Advertising # 2 : A 5 page paper discussing the advertising world and its use of propaganda techniques and principles of persuasion as applied to marketing techniques. Bibliography lists 5 sources. Propadv.wps

Advertising During Times Of War : A 6 page paper on how companies need to market and advertise their products and services during wartime. Examined in the paper is how advertisers often have to switch their ads around to include more war themes and express certain patriotic themes. Bibliography lists 5 sources. Warads.wps

Television Commercials / 1950s vs. 1990s : This 7 page research paper investigates the content and format of the commercials aired on television during the 1950s and the commercials in the 1990s. The kinds of products advertised as well as the content and the form of the commercials is different in some ways and much the same in other ways. Specific examples are provided. Bibliography lists 11 sources. Tvad5090.wps

Advertising Ethics -- An Oxymoron? : An 8 page paper asking just where advertising professionals should draw the line in their methods to protect their future, and how much responsibility the manufacturers of legal "vices" have in ensuring that their messages are directed to the proper target, and not put forth in an effort to recruit just one more generation of addicts to their products. One observer says that increased pressures on tobacco advertising prohibition forces the tobacco companies to find new ways to convey their message, and that they could well feel forced to participate in subliminal advertising as one after another of their existing advertising paths are blocked. The paper also addresses sexually exploitative advertising. Bibliography lists 7 sources. Advethic.doc

Value Added / Positive Aspects Of Advertising : 5 pages in length. The writer argues in favor of advertising’s merit asserting that advertising offers much to the American people, including assisting them with the electoral process and other political information, and improving the economy by introducing them to products of which they would otherwise have no knowledge. In addition, advertising brings diversity to media, moving it beyond the realm of reporting. In fact, advertising is its own art form, which grows in sophistication as society becomes more sophisticated. The economic advantages of advertising are stressed. Bibliography lists 10 sources. Adver.wps

Journal Article Review / The Power Of Sex In Advertising : 3 pages in length. In reviewing this article, the writer makes the point that "sex-ads" are not quite as effective as some marketers think-- they provide very little information about the actual product and ultimately distract the audience from buying. Sexads.wps

The Nielsen Ratings & Advertising Cost : A 2 page overview of the Nielsen Ratings, "people meters," and their relevance to determining the cost that sponsors must pay to advertise during more popular TV segments. No Bibliography. Nielsenr.wps

Advertising In Movies / On-Screen Product Placement : A 9 page paper on the benefits and the results of advertising by placing products within movies, TV shows and even CD-Rom-based computer games. Movie studios have long preferred using recognized national brands over generic approximations simply for the realism such product use provides. After Hershey’s Reese’s Pieces skyrocketed in sales following their appearance in the movie E.T., both advertisers and media producers have come to see product placement as a valuable tool: the advertising is inexpensive as national advertising goes, and the added revenues reduce the cost of production of the finished product. Some companies say that product placement is valuable only for brand reinforcement, but research indicates that advertisers can well expect increased sales. Bibliography lists 8 sources. Prodplac.wps

Subtle Advertisements in Film : 2 page opinionated essay and observations of subtle advertising in movies. Argument is based upon Reeses Pieces in "E.T.: The Extra-Terrestrial" and Calvin Klein in "Back to the Future." No bibliography. Adinmov.wps

Advertising Costs too Much : 2 pages worth of reasons (10 reasons in all) why "advertising costs too much." Excellent for debates. Two bibliographic references. Adcostto.wps

Advertising Costs Too Much # 2 : 5 convincing pages that argue with references why advertising "costs too much" in our contemporary business world. 5 sources listed in bibliography. Excellent ideas for debates. Advtcos2.wps

Advertising Does Not Cost Too Much : 3 pages outlining 10 reasons why advertising does not "cost too much." Excellent ideas for debates. Advtcost.wps

Advertising Is Not Free Press : A series of well-thought argumentative reasons (discussed briefly in 2 pages) why the writer believes that advertising should not fall under 'Freedom of the Press." No Bibliography. Freeadv2.wps

Advertising & Public Opinion : A 6 page essay discussing the relationship between advertising and public opinion. The writer uses Calvin's Klein's alleged "teen sex" ads as a primary case-in-point. Bibliography lists 6 sources. Adpublic.wps

Advertising Should Not Be Censored : 3 pages containing 10 reasons why today's advertising should be considered "freedom of the press" and therefore not be censored. Excellent for debate. No bibliography. Adfrprs.wps

Advertising Software : A 4 page paper discussing, based upon research, how large software companies develop advertising budgets that enable them to monopolistically "outdo" smaller companies who can not afford to compete. The writer feels that advertising should be made available and affordable to all. Bibliography lists 6 sources. Compuadv.wps

Alcohol Advertisements & The Law : A 12 page paper in which the author argues that bans and restrictions placed upon alcohol advertisements violate first amendment rights. Bibliography lists 18 sources. Alcohoad.wps

Budweiser Uses The 4 'p's In Advertising : A 5 page paper exploring how Budweiser makes use of the 4 'p's in their marketing campaigns. Specific examples are offered from actual advertising promotions. Bibliography included. Budweisr.wps

Tobacco Advertising / Should the Federal Government Step In ? : This 3 page paper examines the controversy between the restriction of our freedom of speech, the importance of the tobacco industry to our national economy, and the dangers of smoking,-- especially among the young. Bibliography lists 3 sources. Smoking.wps

Analysis of an Advertisement : 5 page analytical discussion (responses to approximately 11 short answer questions) of a full-page color advertisement for Chloe-Narcisse Perfume. The writer discusses message, audience, reference groups, sociocultural determinants etc; Excellent for those studying subjects such as advertising or marketing. No bibliography. Chloead.wps

Advertisement Analysis / Three Hotels : A 9 page essay that comparatively analyzes print advertisements for three different hotels. The analysis looks at the structure and content of the advertisement and identifies the target audience for each advertisement with evidence to support the writer's conclusions. Socio-cultural and subliminal messages are explored for each ad. Bibliography lists 5 sources. Ad3hotel.wps

Analysis of a Lingerie Ad : 6 pages worth of short essay answers to questions about the theme, message, and content of a lingerie ad that appeared in a popular magazine. Examined are the advertiser's use of target marketing, cultural myths, conditioning theory, and more. No Bibliography. Lingerad.wps

Analysis of An Advertisement / Porsche : 7 pages worth of essay answers analyzing a magazine advertisement for cars by Porsche. The writer looks at the ad's message, target audience, reference groups, sociocultural appeal, imagery, encoding, and more. The original ad copy itself is no longer available. No Bibliography. Porsche.wps

Analysis of a Software Advertisement : A complete, 9 page analysis of a print magazine advertisements designed to sell Microsoft Office -- a popular PC/Windows software package. The writer examines that ad's target market, cultural message(s), use of reference groups, psychological screens, and more. The original advertisement is not included. No Bibliography. Microoff.wps

De-Marketing / Analysis Of An Advertisement : In this 7 page paper, the writer evaluates a print ad for Excedrin -- aimed at de-marketing their rival brand : Tylenol. Discussed are the various techniques used by Excedrin including logo, comparison, cultural appeals, empathy, cognitive theory, and more. The ad is evaluated and determined to be very effective. Original ad copy not available (it is described in detail though !) No Bibliography. Tylenad.wps

Getting Women Hooked - Advertising Goals Of The Tobacco Industry : A 5 page research paper which examines cigarette advertising successfully targeted first women, and then teenagers as a potential market for addiction to tobacco products. The writer examines the history of tobacco advertising, relevant economic factors, and the controversial "Joe Camel" advertising campaign. Bibliography lists 5 sources. Hooktob.wps

Legal Opposition To Joe Camel Cigarette Advertisements : A 6 page paper that demonstrates the applicability of legal processes against the RJ Reynolds "Joe Camel" Advertising campaign. This paper supports the belief that limits can be set on this type of advertising without infringing upon First Amendment rights. Bibliography lists 7 sources. Camel.wps

Can Broadcast Media Reject Ads ? : A 6 page essay detailing arguments concerning whether or not broadcast media (Tv, radio, etc;) should be allowed to reject advertisements based upon their content. (Comm/Media, Law, and Advertising). Bibliography lists 12 sources. broamark.wps

Commercials & Television Programming / An Observational Analysis : In this 5 page essay, the writer reports their observations of television commercials as they occurred during a certain one hour television program. Recorded were the times that commercials occurred, their length, and content. These variables are analyzed with respect to advertising market and other relevant data. An illustrative chart is included .No Bibliography. Tvcomml.wps

Comparative Advertising : 3 pages in length. Comparative Advertising has for some time been the term used to define marketing strategies in which a company's competitors are featured in ads and compared with the company's own product quality. Write discusses use and issues of/concerning this technique. Suggested bibliography lists 11 pertinent sources for further study. Comparad.wps

Footwear Fashions & Advertising : Approximately 4 pages in length. Paper analyzes contemporary (mid-1990's) trends in footwear based upon advertisements promoting designer brands. Excellent for those studying advertising as well as fashion and various other areas of marketing. No Bibliography. Fashnshs.wps

History of Print Advertising : 4 pages of information on early print advertising, the evolution of the newspaper, yellow journalism, etc; No bibliography. Adprint.wps

The Role & Effectiveness of Print Advertising : A 6 page paper on the role and effectiveness of print media in influencing public opinion. Specific magazine ads are analyzed and the usefulness of this media is compared with that of television, radio, etc; Bibliography lists 4 sources. Printadv.wps

International Automobile Advertising : A 10 page research paper investigating the advertising practices in China, Japan, and Sweden, with specific emphasis on advertising automobiles. Research studies looking at cultural values as depicted in commercials were reviewed. One common theme among the countries is youth. There are other commonalties as well as differences. Bibliography is included. Advercar.wps

Pharmaceutical Advertising in Europe & The United States : This 30 page report discusses the similarities and differences of pharmaceutical advertising in the U. S. and Europe. Other advertising issues of importance to the drug industry – cost of advertising, regulatory constraints, advertising ROI, consumer perception – are also examined. The current health care system and its interaction with pharmaceutical companies, as well as the future of the pharmaceutical industry are reviewed. Bibliography lists 33 sources. Pharmacy.wps

State Farm Insurance & Promotion vs. Advertising : A 7 page paper on the corporate background of State Farm, and how a local insurance agent is organized. The writer argues that the agent could cut its advertising budget by utilizing press releases around the varied community activities in which it participates. Bibliography lists 3 sources. Statfarm.wps

Public Service Advertising & "Fear Appeals" / Do They Work, Or Not? : A 5 page paper on the use of advertisements designed to instill fear into the heart of the viewer or reader. The paper assesses the effectiveness of such advertisements, using evidence from a number of scholarly journals, concluding that there are more effective way of imparting important information. Bibliography lists four sources. Fearapp.wps

Money Management Software Advertising Project : A 5 page paper developing an advertising program for a mid-range financial software package geared to online banking and the needs of the home-based business. Most packages furnished by banks and available for sale are completely adequate for the casual user, but beyond those, there is no mid-rang product available, either in capability or in price. The paper discusses the category, user profile, environmental analysis including the market share of existing products, demographics of the intended market and a short marketing strategy. Bibliography lists 2 sources. Mkt-soft.doc

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BUSINESS ETHICS

A Look At Business Ethics : A 6 page research essay looking at three examples each of businesses with solid, high ethical standards and those with less-than-high such standards. "Scoundrels" listed are Starbucks Coffee (predatory practices), Hefty trash bags (deceptive environmental advertising at the litigation level) and Columbia/HCA Healthcare (rebates and financial incentives to physicians for using Columbia facilities). The good guys listed are Weyerhauser (solid environmental practices), Mary Kay Cosmetics and Southwest Airlines. Bibliography lists 10 sources. Ethi.wps

Business Ethics : 7 pages in length. The "scoundrels" of today’s business operate from the point that all is fair, depending on who thinks of it and acts on it first. Those with a high level of ethical standards have the added advantage of dedicated and loyal employees who do their best for their company and for its customers. Success can come by way of meanness and shortcut, but it means more when it is achieved through ethical behavior as exhibited by Weyerhauser, Mary Kay and Southwest Airlines. Bibliography lists 7 sources. Ethics.wps

Ethics and Business : A 4 page paper that considers the statement: "ethics has no place in business" and relates this statement to a discussion of companies and multinational operations. Buseth.wps

Business Ethics & Sales Risk : 2 page essay on Business Ethics and 'why companies should assume the majority of the risk and responsibility in any sale.' Well-argued; No Bibliography. Busnethc.wps

Common Morality’s Applicability to Business : 6 pages in length. The concepts of right and wrong seem so simple on the surface. Webster’s defines morality as adherence to a standard of "right human conduct." Superficially, that definition would be easy for the "simple" to understand. When the focus is narrowed, however, it seems that the concept of morality grays in its boundaries. Morality is not only the black and white that the "simple" so seemingly effortlessly can see, with that clear line of demarcation between it and immorality. Focus is increasingly narrowed in our harried lives of today, but all of us are charged with keeping vigilance on the level of standard we will tolerate. Bibliography lists 6 sources. Morbusi.wps

Corporate Social Responsibility : 9 pages in length. Few could argue with Adam Smith’s statement that "It is not from the benevolence of the butcher, the brewer, or the baker, that we expect our dinner, but from their regard to their own interest." Those businesses that refuse to look after their own self interests will not be businesses long enough to have any impact. At the same time, however, there can certainly be regard for a larger purpose. For some businesses, commitment to a larger purpose would be simply learning the difference between right and wrong, while others take a more responsible view of the role they play in the lives of their employees, their customers, and ultimately how they affect the world. Avis, Federal Express and Sam Walton’s philosophies are used as examples. Bibliography lists 5 sources. Corpresp.wps

Ethical Issues in International Marketing : In this 7 page research paper, the writer presents an analysis of ethical issues to be considered when marketing products overseas. Bribery, government interference, and customs clearance are among the many issues discussed. Also examined are ways to deal with the problem(s). Bibliography lists 8 sources. Mktethcs.wps

Ethics According to Shaw and Barry : A 12 page paper that discusses ethics according to William H. Shaw and Vincent Barry in terms of moral distinctions, moral arguments, and the relevant facts of the case of Kaveh Moussavi of IBM who refused to bribe Mexican officials. As a result, IBM lost the deal. Weight is given to the philosophies of Kant, Ross and Ruggario as well. Bibliography includes 4 sources. Ibmcase.wps

Kickback Ethics : 5 pages in length. Sometimes, the boundaries between "ethical" and "legal" are totally clear. Other times, however, the distinction is not so easy to make. With the full roles of the US Justice Department, it is unlikely that America will soon dilute the legal stand against kickbacks. Recent measures by French courts have basically removed all of the teeth from any regulatory prohibitions of kickbacks already in place, causing observers to conclude that "the courts have done the dirty work of the politicians." Bibliography lists seven sources. Kidkback.wps

Case In Business Ethics / The Sears Scandal : A 7 page research paper reviewing the Sears auto repair scandal of 1992. Presented are: the fraud perpetrated by Sears' auto repair advisors and mechanics, settlement made by Sears, ethical questions to be considered, a more ethical response. Bibliography is included. Sears.wps

Business Ethics / Nestle's Baby Formula Case : An 8 page research paper investigating the ethics of Nestle's practice of giving free samples of infant formula to new mothers in third world countries. The act is considered in light of utilitarianism as espoused by John Stuart Mill and Immanual Kant. Bibliography lists 8 sources. Nestle.wps

Workplace Ethics / What Can Be Done? : A 10 page paper on the breakdown of ethical standards in the workplace today. It gives statistics on the prevalence of unethical or illegal practices at work, analyzes why these seem to be more prevalent today, and offers solutions. Bibliography lists 7 sources. Wkethics.wps

Tobacco / Issues Surrounding Trade : A 5 page essay exploring the issues surrounding the exporting of tobacco and tobacco products. Is this a policy the United States Government should continue to support in view of its opposition to the use of tobacco within the nation? As one of the top cash products within the country and with hundreds of thousands of people dependent on the industry, the question as to the U.S. government's role in supporting its export is a complex one. The writer discusses the issues in terms of economics and ethics. No bibliography. Tobacoe.wps

Dow Corning’s Breast Implants : A 5 page report on the debate surrounding the use of silicone gel breast implants. Ralph Nader involved himself in the controversy in 1988. Since then, various groups have come forward with comments: consumer groups in favor of the implants, consumer groups in opposition to the implants, attorneys, insurance companies, plastic surgeons, and even Congress. That there have been problems with the implants is a point that no one contests. The issue at the core of the debate is whether silicone migrating to other areas of the body truly is, as was originally thought, biologically inert, or whether it contributes to some hidden reaction. Bibliography lists 6 sources. Implants.wps

Glaxo-Wellcome & The AZT Model [Ethics & Social Responsibility] :
A 5 page paper on the business strategies Glaxo-Wellcome learned from the continued development of AZT and how that lesson was applied to both fiscal and ethical company concerns. The writer argues that the company should be used as a model for other pharmaceutical companies seeking to resolve conflicting fiscal and social responsibility issues. Bibliography lists 5 sources. Glaxo.wps

"The Power Of Ethical Management"/ Critical Review : A 5 page paper discussing the management/motivation book "The Power of Ethical Management" co-authored by Ken Blanchard ("The One Minute Manager" and "Gung Ho!") and Norman Vincent Peale ("The Power of Positive Thinking"). No additional sources cited. Ethmgmt.wps

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INFORMATION SYSTEMS

A Business Perspective On Management Of Information Systems : 17 pages in length. Management information systems are more important to business than at any other time ever witnessed. In past times, managers had only to review raw data and make some conclusions in order to justify their positions. With the advances in both hardware and software, however, managers are increasingly expected to glean real information from their information technology endeavors, rather than produce simple raw data. And in light of the approaching unforgiving and unslippable deadline of December 31, 1999, managers are also expected to be at least passably literate in operations of their companies’ systems. Bibliography lists 8 sources. Maninfsy.wps

Management Planning Issues Dealing With Computers / Information Systems Management : In 5 pages the author discusses an article pertaining to management issues dealing with computers/information systems management. The article is summarized and a commentary is made on how this article potentially applies to an organization. Manplan.wps

Expert Systems and IS Management : A 10 page paper that provides an overview of expert systems and considers their application in the current realm of information systems technologies. This paper argues in support of the application of expert systems. Bibliography lists 7 sources. Expertsy.wps

Decision Support Systems : A 5 page paper discussing how an expert system would function in the area of marketing, the pros and cons of using an expert system, and how its implementation can save money. Bibliography lists 5 sources. Dss.wps

Key Factors in Information Technology Planning : This 5 page report examines current information technology and its application in business. The report highlights a case study of a consulting form that specializes in strategic planning and how and when information technology plays a meaningful role in that company’s processes. Bibliography lists 6 sources. Keyfact.wps

CASE (Computer-Aided System Engineering) Tools : A 10 page paper that documents the significance of CASE tools and their application within business structures. The author relates both the pros and cons of utilizing these tools and concludes that their use is important to business quality and production. Bibliography lists 7 sources. Case.wps

The Problem of Routing Loops in a Connectionless Network : A 2 page paper that provides a concise overview of the problem of routing loops, and reflects upon the specific example of the problem for connectionless networks, including transmissions within local area networks (LANs). Bibliography lists 2 sources. Routingl.wps

Transport Layer Functions in IP & X.25 / Evaluating the Structure of the TCP/IP Stack : A 2 page paper that provides a concise overview of the stack formation of the TCP/IP communications protocol and considers the transport layer functions in both IP and X.25 segments. Bibliography lists 2 sources. Ipprot.wps

Constructing a LAN (Computer Networking) : An advanced-level 9 page research paper on techniques, procedures, and standards for the successful establishment of a Layered Approach Network (L.A.N.) in business settings. The ISO's definition of seven layers of network structure are explained as are recommended tools, cable, and so on. Issues concerning the construction of the LAN are then described layer by layer. Bibliography lists 9 sources. Network.wps

Corporate Teleconferencing Via LAN : A 6 page paper discussing how a layered application network can be used for corporate teleconferencing and how, from an IS perspective, such a network could be implemented. Bibliography lists 10 sources. Telecon.wps

ISO 9000 : A 5 page overview of the quality management system which serves as the international standard for businesses and industries around the world. Bibliography lists four sources. ISO9000.wps

Signaling System 7 : An 18 page paper discussing the technical attributes of Signaling System 7 and its facilitation of modern telephone network requirements. Includes information on its architecture, how it controls switching and routing of calls, and a discussion of network signaling prior to SS7. Bibliography lists twelve sources. Ss7.wps

Open Network Computing & Remote Procedure Calls : A 9 page paper that provides an overview of the current literature regarding these elements of interprocess communications and programming interfaces and considers them in terms of middleware. Bibliography lists 8 sources. Oncrpc.wps

Managing Computer Networks / The Issue of Security : A 30 page research study that reflects upon the issue of security in the management of computer networks. This paper outlines the major issues related to this subject, and then considers the application of this information within a corporate setting. Bibliography lists 20 sources. Mananet.wps

Understanding Computer Criminals & IS Security / Towards Appropriate Security Measures and Effective Corporate IS Management : A 75 page paper that provides a complex overview of the nature of computer crime and computer criminals and considers the impact of this knowledge for training in IS security. Bibliography lists 55 sources. Issecu.wps

Algorithm Basics : A 10 page research paper exploring the basics of algorithms and data structures in relationship to queues, data types, trees, hashing, heaps, graphing and design. Bibliography lists 11 sources. Algbas.wps

Information Management At Sony : A 4 page overview of The Sony System -- a large-scale information management system used by the Sony Corporation to handle customer profile information, company-wide inventory accounting, inventory control & product information, and more. Discussed are relevant procedures, processes, and some of the specific hardware used. Costs of operating the system are examined briefly. Bibliography lists 3 sources. Sonysyst.wps

Adoption Of Information Technologies In Small Businesses : This 10 page research paper investigates the use of IT in small businesses. Topics include how small businesses are using information technologies, the percentage using IT, the issues and obstacles, the advantages, research and development grant opportunities and the outlook for the future. Bibliography lists 8 sources. ITsmall.wps

Computers At Work / Effects On Society : This 5 page paper addresses the introduction of the computer into the business world and explores its positive and negative effects on society. Included are examples of industries, such as accounting, engineering and architecture that have been profoundly influenced. Other points addressed include downsizing, loss of privacy and the older population in the work force. Bibliography lists 15 sources. Compwork.wps

Employee Abuse Of Information Technology / Technological and Structural Protections : A 6 page paper that provides an overview of the problem of employee abuse of company information technology, and suggests both technological and structural pursuits to address the problem. Bibliography lists 5 sources. compabus.wps

Deciding Whether Or Not To Invest In High-Priced Information Systems : A detailed, 12 page analysis of Stratex, a company faced with the dilemma of deciding whether or not large investments in certain information technologies will be both beneficial and feasible. The competitive environment, assets and liabilities associated with various options, and current strategy are evaluated. It is concluded that the company's financial segment must learn to re-assign, to re-evaluate, and to re-think the way that it assesses costs and values. After all, the ability of the described information systems project to centralize, to facilitate, to add competitiveness, and to ease the communication process is one that is indeed worthy of a high price tag. Original case information unavailable. No Bibliography. Stratex.wps

Strategic Alignment & IT’s Changing Role : A 20 page research paper. Information Technology (IT) has been called the number one industry in the country when it is considered as an entity all its own. In recent years, IT has become as important in strategic planning for the astute as it has been in tracking historical data in the past, and is an integral part of the evolution of the Strategic Alignment Model (SAM). SAM’s business is to provide a tool by which businesses can best allocate available resources for the tasks that are imperative in their operation while simultaneously achieving a strategic fit that best serves their interests in business planning. Bibliography lists 18 sources. Stratal.wps

Data Mining and OLAP : This 5 page paper examines the process of data mining and online analytical processing – OLAP. The two are compared and critiqued and viewed in the framework of information systems technology. There relationship to one another is also explained. Bibliography lists six sources. Olap.doc

Database Management / Data Warehousing : A 20 page paper discussing data warehousing which is the latest trend in database management. It is a process of organization that is designed to simplify the system while still maintaining a flexibility that can be easily adapted to anyone’s needs. A section defining warehousing is included as well as a section that compares this method of database management to other methods. An example of warehousing is given in order to illustrate how the system works followed by a section discussing problems and particulars. A small section relating to software is also included. Bibliography includes 15 sources. Datamw.wps

Data Warehousing : A 5 page research paper that focuses on Data Warehousing. It begins with an introduction and brief history of communications/technology then defines the current usage of data warehousing. In lists 3 factors that can be used to evaluate a warehousing system and gives areas of focus for utilization of the system. Nine benefits of data warehousing are delineated and followed by a brief look at the advantages over current systems. The paper ends by looking to the future and the possibility of a Virtual Warehouse System. Bibliography lists 8 sources. Datahous.wps

Data Warehousing Choices : A 10 page research paper on business uses of data warehousing for information storage. The writer details what it is, why businesses choose it, what is involved in implementation, operation, maintenance, and security. Bibliography lists 10 sources. Dataware.wps

Database Development : An 8 page paper that creates an executive summary and database schema using ER techniques. This writer provides a chart of a possible database structure for a small automotive rental agency and demonstrates its effectiveness for the company. Bibliography lists 3 sources. Dbasedev.wps

Database Managment & Outsourcing : A 5 page paper that considers the prevalence of outsourcing in some aspects of database management and considers the cost effectiveness of these measures. Bibliography lists 6 sources. Dbaseout.wps

Information Technology Outsourcing : A 15 page paper discussing information technology outsourcing, what it is, the trend toward it, and how it can help companies save money. Includes a hypothetical study of a fictitious auto manufacturer and why the company should choose to outsource. Bibliography lists 10 sources. Itout.wps

Database Marketing : A 10 page research paper examining how databases are having a revolutionary effect on how products and services are advertised. The writer explores their positive uses as well as problems that are being encountered. Bibliography lists 5 sources. Dbsmktng.rtf

Distributed Databases : A 9 page research paper on the history and application of distributed computer databases. The writer details how they started, what they include, what considerations should be involved in selecting or designing one. Bibliography lists 8 sources. Distdaba.wps

Database Security : A 10 page paper discussing the importance of database security, examples of database attacks from hackers, and examples of tools available to prevent database break-ins from outside sources. Bibliography lists 8 sources. Datasecu.wps

Oracle --- Choosing the Right Relational Database Manager : 9 pages in length. A complete overview of the Oracle RDBMS (database management). Discussed are different variations of database management systems, database languages (SQL, etc;), and specifications to look for when choosing the "right" one. Recent developments, system tools, and the future of Oracle are discussed as well. Bibliography lists 10 sources. Oracle.wps

Data Processing and the Modern Corporate Entity : A 14 page examination of the role that data processing has come to play in business-related sales and corporate performance. Information architecture, data warehouses, and their usefulness in the modern business environment are among the many subjects evaluated. Bibliography lists 9 sources. Dataproc.wps

Evaluation of an Information System : 5 pages in length. Comprehensive discussion and evaluation of the Pawtucket Heart Health Program microcomputer software package, "FPbase." The writer specifically discusses the software package's use with regard to productivity. Excellent reference for those studying Management of Information Systems. Bibliography lists 3 sources. Fpbase.wps

Management Information Systems and Marketing Research : A 4 page paper on the differences, applications, and start up procedures associated with Market research as it specifically related to MIS. Bibliography lists 2 sources. Infsys.wps

Management Information System Proposal : A 15 page proposal paper on the creation of a management information system for a small business. The writer details the nature and needs of the business, and provides two alternative solutions for computerization, along with recommendations and pricing. Bibliography lists 6 sources. Mis.wps

Neural Networks / History, Design, & Use in Decision - Making Models : A 16 page research paper on neural networks. The writer defines these computer models of human brain/though patterns, provides an historical overview of their role in artificial intelligence development, and explains in great detail just how neural net systems work. Most importantly, attention is turned to how neural networks are used as decision support systems. Bibliography lists 12 sources. Neuralnt.wps

Pretty Good Privacy : 7 pages in length. The writer discusses the Pretty Good Privacy, an innovative encryption program for computers, which allows email messages to be sent without fear of invasion of privacy. Bibliography lists 7 sources. Prettyp.wps

EDI / Costs & Efficiency : A 5 page research paper on electronic data interchange (EDI), its discovery and evolution over three decades. The writer discusses EDI in terms of electronic trade documentation uses and processes, with focus on manufacturing and shipping. Implementation and ongoing costs are also discussed. Bibliography lists 4 sources. Edicost.wps

Office Automation : A 6 page research paper which examines the changing role of office automation in today’s competitive business environment. The writer demonstrates that keeping up with current technology is a daunting, but necessary, task for all businesses, no matter their size. Bibliography lists 5 sources. Officaut.wps

Office Automation # 2 : A 9 page paper discussing uses of computers and automation in business offices. Bibliography lists 9 sources. Compaut.wps

Information Systems : A 6 page research paper which examines the impact that information systems (IS) are having on the business world. In the business world today, knowledge is all important. IS organize knowledge, structure it, and present it in a way that can be easily utilized. Thus, this is proving to be an invaluable took in today competitive business environment. Bibliography lists 5 sources. Infosyst.wps

Information Technology : A 20 page research paper that investigates information technology, including changes this industry has made in society and in business. Specific examples are given. Finally, one corporation is examined in terms of how it uses information and information technology; an analysis is made regarding the failure of the company to use information when introducing a new product and recommendations are made to improve their use of information. Bibliography lists 10 sources. Infotecn.wps

The Role of Information Technology in the Decision-Making Process :
15 pages in length. A thoroughly-comprehensive analysis of the role that I.T. plays in helping contemporary managers to execute complex decisions. Numerous tools, studies, policies, etc; are examined. Excellent reference for graduate and undergraduate students studying information technology related issues. Bibliography lists 12+ sources. Infotech.wps

Economic Transformation In The United States : A 15 page paper that considers the importance of the transformation of the U.S. economy from a manufacturing basis to one determined by the current information/technology focus. This paper demonstrates the effects on corporate structures, including the impacts of the transition on capital formation. Bibliography lists 9 sources. Capform.wps

Information Technology & The Internet : An 18 page paper that discusses the impact of increased utilization of the internet on the information systems departments of many companies. Of major consideration is the impact that the internet has on the architecture, skills, processes and governance of information technologies in conjunction with internet use. Bibliography lists 12 sources. Itnet.wps

Information Technology in the Modern Organization : A 14 page examination of the role that information technology (I.T.) plays in organizational communications. Specifically examined is the U.S. Army, e-mail, and the importance of secrecy, confidentiality, etc; This branch of military is examined as a corporate entity and the overall effectiveness if I.T. is assessed. Bibliography lists 9 sources. Itcommu.wps

Information Governance : A 5 page paper discussing information governance and comparing policy creation with the actual reality of life in the information age. Bibliography lists 5 sources. Infgover.doc

The Concepts of Programming Language & Business Applications : A 13 page paper that provides a substantive overview of the concepts and evolution of programming languages and considers their application in business settings. Bibliography lists 8 sources. Proglang.wps

Computability, Language, & The World of Business : This 14 page paper examines some of the key concepts of computers and their uses, machine languages, and applications for communication in the future. Bibliography lists 6 sources. Complang.rtf

Digitization & Preservation / The Future Of Documentation : A 20 page paper that provides an overview of the issue of information creation, storage and dissemination in an increasingly technological world. This paper considers whether documents that are created and stored through digitization will last into the future. Bibliography lists 15 sources. Digpres.wps

CompuNet & Its Information Technology : An extensive, 11 page case study evaluatively examining CompuNet and its reliance upon a large information technology infrastructure. Examines the internal & external environments and provides a comprehensive S.W.O.T. analysis as well as discussion risks vs. benefits and strategic recommendations for the future. Excellent for those studying management (of) information systems. No Bibliography. Compunet.wps

I.B.M.'s RISC Technology / Wave of the Future ? : 20 pages in length. A comprehensive and technical research document in which the writer examines the history and background of IBM's RISC technology and attempts to determine whether or not continuing with its development will prove to be a wise move for the company in terms of the Power PC and other breakthroughs. Plenty of statistical data and in-depth analyses are provided. An appendix features several charts. Bibliography lists at least 20 sources. Ibmrisc.wps

I.B.M.'s RISC Technology / A Model Dissertation Proposal : A model 8 page dissertation proposal to discuss the possibility of preparing research into whether or not IBM's RISC technology is likely to remain a worthwhile strategy in the future. Goals, barriers & issues, and a fairly lengthy bibliography are included. This paper is linked to a complete version (Ibmrisc.wps; 20 pages)-- Please send us e-mail for more details. Infodiss.wps

Asynchronous Transfer Mode (ATM): A 5 page paper that provides an overview of ATM and ATM networks and considers their implications, advantages and disadvantages. Bibliography lists 6 sources. Asyn.wps

Engineering & Computation For 'Switches' / Information Technology : A detailed look at switches, a technical term for multicast agents which are responsible for regulating access to information services and for effecting the distribution of data. Various switches can be found in the technology of ATM (Automatic Teller Machines) and this 3 page research paper briefly discusses relevant issues in engineering these marvels. Bibliography lists 4 sources. Switches.wps

Two Companies’ Use of the Internet : A 5 page paper discussing two companies that heavily participate in Internet commerce, Gateway 2000 and DLJ Direct. Overall, the promise of great success through Internet marketing has not been realized in most areas of sales, but personal computer sales and online brokerage services have been exceptions. Both are wonderfully suited to Internet commerce: Gateway’s customers obviously are computer literate; DLJ Direct’s customers have come to rely on the ease and rapidity of stock trading using an Internet service. Though the Internet has not reached its full potential as a sales tool, it is heading resolutely in that direction, and to the point that those companies not offering extensive online options to their existing customers may lose those customers to businesses that do. Bibliography lists 6 sources. TwoCos.wps

Information Technology Case Study : A 9 page paper that provides a comprehensive sample case study of a business and evaluations and recommendations based on their operations. The business, Video-Vision provides video cassettes to 50 hotels in 12 countries. Their problem is one regarding inefficient data management .. a new information system is proposed. Charts included. No Bibliography. Videocas.wps

Technical Writing / Washington Mutual’s Proposed Call Center : 15 pages in length. Essentially, this paper is a "style parade" written from a business perspective - employing techniques in technical writing. The basis is the design and implementation of a call center integrating a digital telephone switch and a mainframe computer. There is an Executive Summary for the management types without the technical knowledge necessary for following the detailed information presented; a touch of business case building in the first part of the paper; and a plan of action in designing, implementing and testing the call center. Appendix A supplies a cost project plan spreadsheet for the operations personnel including accounting; Appendix B is a 4-page article written in scientific journal format for the purpose of reporting the call center’s birth in a future issue of Telephony, the leading industry journal. Bibliography lists 6 sources. Callctr.wps

The Technological & Scientific Implications of Digital Economy / "Promise and Peril in the Age of Networked Intelligence," by Don Tapscott : A 5 page overview of the scientific and technological implications of the new "digital economy" as revealed in the 1996 book by Don Tapscott. Concentrates on the advantages of computer networking. No additional sources cited. Digital2.wps

National Security Emergencies : A 5 page paper discussing potential threats to national security through computer-related espionage, the ease with which computer hackers can invade both corporate and governmental computer systems, and how willing American business would be to aid the government during times of national security emergencies by helping to develop technologies to counteract such security breaches. Discusses the economical sense on the part of business to participate in such aid. Bibliography lists 5 sources. Natlsecu.wps

Business & Video - Conferencing : A 9 page paper discussing various uses for business applications of video-conferencing. Bibliography lists 6 sources. Videocon.wps

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